CVS COVID-19 Vaccines
One Step Closer
For most ad campaigns I can say “my work isn’t saving lives,” but this work was different. CVS Health led the effort to vaccinate millions of Americans, and I helped to lead and create a campaign that inspired people with the question: what will you be #OneStepCloser to?
National TV
Social activation
To spark social engagement, we created a website, stickers, a selfie card, posts, and with our agency partners, a TikTok challenge, all to inspire people to share their #OneStepCloser stories
Social Reinforcement
The Selfie Card drove people to our Instagram Filter which provided a fun distraction during the post-shot supervised waiting time. We also created animated Giphy stickers for Instagram and encouraged people to join the conversation from our owned channels and paid posts.
People loved it
We reached millions of people, and helped to save countless lives.
