Ad council boostup
absences add up
Many parents think attendance only matters in high school and excused absences won’t hurt a child’s academic performance. In reality just 18 absences in any grade reduces a child's chances of graduating high school.
National TV
Text to Track
We didn't stop at informing parents, we also provided a tool to help them keep track of their students' progress. Few of these parents have smart phones, but they are active texters. Along with the Ad Council and a partner agency, we created an SMS attendance tracker.
The campaign was recognized by media outlets like The New York Times and Mobile Marketer.
