Nissan innovations
innovation for all
Innovation isn’t just a tag line, it’s the ethos for Nissan’s models and what drives the creative work. From a one-of-a-kind billboard to a deep-dive print campaign, we championed Innovation for All in every medium.
altima national tv
For this spot we focused on the rigorous testing that makes the Altima one of the most durable and reliable cars on the road.
print for car enthusiasts
In this monthly print campaign we featured a in-depth looks at
the unique features of each Nissan model.
leaf billboard
Tasked with creating a billboard to garner attention for the Nissan LEAF at the 2011 New York Auto Show, we went beyond a standard billboard and created a truly attention getting piece.
It was a "Pick of the Day" on Creativity and was featured on ADWEEK and auto industry blogs.
Quest iad
We had the opportunity to create one of the first ever iAds for the iPad and we let out all the stops. We created feature-based content that pushed the boundaries of what the iPad could do. The results blew away all of our expectations with a 167% increase in tap-through rate and 1.4 million impressions in the first 5 days.
